Before responding to this post, refer to the “Your Personal Online Brand” Learning Activity. Watch the video and identify which one of the four measures of your online presence requires work. When you Google yourself, what do you find? What do you think about your online brand and do you plan to improve upon it? Why or why not? Please provide specific examples to support your response.

video notes
googling you
The video makes the point that how you show up online is who you are, is that helping or hurting you. The four ways to check your online branding is by volume--how much content is on the web about you, relevance--how consistent that content is to who you say you are versus who they are looking for,
purity--how much is your content mixed with others of your name, diversity--is media content diverse, video text etc. 

After googling myself I found a lot of volumes. However, this volume is compromised by dirt, not a lot of purity. My name is so common it seems. In my own family I have a cousin with my name and a son with my name --so this corrodes purity. There seems to be a Jeffery Morse that is a videographer in San Diego with JefferyMorse.com, and a Young Jeffery Morse on YouTube with a lot of videos, and even one back east that has been convicted of a crime. Through all, that one can find quite a bit of content from me, with jefferymorse.net, and my artist page, as well as my church staff picture, sound cloud, facebook etc. I have been being pretty careful about what I post on social media -- as a minister, I can't really limit facebook to just my friends so I am pretty cautious about my postings. Most of my content is either Art of some sort, edification, or school work. And that pretty much sums up who I am so relevance is pretty high.  I do plan on improving on it.  As an author, I need a positive Brand. I may eventually hire one of those branding agencies. I will continue to pay close attention to my postings, and hopefully, increase my branding as a performing artist and author.